La Boutique St-Germain
Date
2022
Services
Creative Direction, Strategy, Global e-commerce site design, UI/UX
How can you build an e-commerce business when your primary product is liquor - and you can’t sell it online?
We dug into the world St-Germain, and we figured out that people who love St-Germain really, really love it. They’re super fans. We also discovered the way most people become super fans is because someone else introduced them to the brand by pouring them a drink.
Let’s build an e-tail strategy and site that makes it simple for St-Germain super fans to make more super fans by sharing a drink.
We designed a site that presented products as something you DO - vs something you buy. We made the experience desirable with incredible photography. We made it easy to for people to recreate with they saw. The recipes, the glassware, the stirrers and napkins were all packaged together.
Just add friends.
This approach was tested in one market, and then become the global strategy rolled out to markets globally.
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