Quibi
Date
2021
Services
Creative Direction, Digital Strategy, Copywriting
I know, Quibi right?
What people don’t know is how good the creative and growth teams were. The volume and impact of the work was incredible. That’s the part of the story people never hear.
I was lucky enough to be brought in as the Creative Director at Quibi, overseeing all our paid media ads. We were putting out dozens of spots every week - and they wildly over performed beating every platform benchmark.
I oversaw all the editing, copy and positioning for ads across every channel you can imagine: TikTok, IG, Twitter, YouTube, connected TV, digital display, programatic and in-app.
We did awards season too and were nominated for 8 2021 Emmy awards, with two winners.
