Oppenheimer Funds

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Oppenheimer Funds

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It’s easy to take a swing at big finance companies. They can be an easy target.

The reality is a lot more complex, for better or for worse very few things can happen in the world without proper financing.

This is the story we wanted to tell. Preserving Antarctica and the largest market in the world are two of the places where Oppenheimer Funds invests.

Shot in 360 video and VR, on location in Antarctica and Yiwu China, we gave people a first person view of what happens at the sharp end of investing.

We created a custom video player that let people watch and navigate 360 video in their browsers.

People fell in love with the video experience because at the time they hadn’t seen anything like this before. We racked up millions of plays, and help soften people’s feelings around investing their money.