Z by HP Z6 G5 Launch
Date
2023
Services
Creative Direction, Strategy
When you’re selling a computer that is designed for creatives working at the very edge of what’s possible, your ads definitely need to look the part. When you’re trying to sell these machines to Hollywood animators and visual fx houses, you can be sure every pixel in your ad better be perfect.
Plus all the technology has to be presented accurately from an engineering perspective.
We started with the original CAD files that were used to layout the chips. Using CGA animation, we accurately recreated the insides of the Z6, and brought people on an inside tour of the machine.
Showing people what’s inside the machine. While simultaneously showing what the computers are capable of with the creation of the spot itself.
