Citrix WXBA
Date
2019
Services
Creative Direction, Strategy
Introducing a new idea to a lot of people in a way that they understand, and it sticks is difficult.
Workplace Experience is a common term now, but it didn’t get that way by accident. We came up with the concept of the WXBA - a degree in understanding workplace experience.
The Citrix WXBA advertising campaign was designed to promote Citrix's workspace solutions, focusing on their ability to enhance productivity and flexibility in various work environments.
We knew the idea that a great workplace environment wasn’t wholly knew. So we dug into the world of office design with Benjamin Pardo from Knoll.
We used the principles of office design to illustrate how design concepts can be applied to every part of the work process.
It all came to life with a custom built swipeable course, using photos of classic Knoll office furniture and bespoke animations.
— Image title
— Image title
